DECOPAC
ANNUAL
CATALOG
Managing | Directing | Designing | Proofing
Starting in 2010, I managed the production of the DecoPac annual catalog. In 2011, I began to conceptualize and art direct the cover photography as well as lead the team in its production.
PLAN
Calendar and Collaboration
-
Revise the calendar after the production of the previous edition, share with marketing and design teams
-
Coordinate with product owners on their line plans. What's new? What's staying? What's going?
-
Determine any new copy or lifestyle photography needs
-
Work with procurement and print vendor on specs and print timelines
BUILD
Build the Pagination and Catalog Files
-
Create the pagination from the information from product owners and route it for approval
-
Build the catalog documents and styles
-
Develop concepts for the cover and the page art
LEAD
Driving the Bus
-
Assign designers to sections
-
Set expectations for milestones
-
Train new designers to the project
PRODUCE
Not Just the Driver
-
Design and revise sections
-
Review entire book for consistency, completion, and formatting
-
Art direct lifestyle and cover photography
-
Review printing proofs for color and attend press-okays
ANALYZE
The Good, the Bad & What About Next Year
-
Host a post-catalog post-mortem meeting
-
Track delivery and return quantities
-
Determine changes for next catalog